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The advertising effects of connected television and digital out of home media : a field experiment 79
The customer journey in the German automotive industry : a model of practice to identify and implement new touchpoints 40
Agile and traditional project management : comparing agile, traditional and hybrid project management practices 35
HRM in Vietnam; evidence from a study of employee turnover intention in the food and beverage sector 27
Communication, behavioural biases and financial markets ; a case study of Tesla Inc. 26
The lived experience of disabled academics with energy-limiting chronic impairments (ELCI) 23
Usability investigation of anthropomorphic user interface feedback 23
Phase connectivity in pore-scale networks and capillary entry conditions 22
The development of a strategic omnichannel strategy for fashion retail brands : the case of Tommy Hilfiger 21
Management of scallop fisheries to reduce the environmental impact on seabed habitats 21